Seattle Search Engine Optimization (SEO)

AMV can answer that question.  AMV’s employees will evaluate your site, your market, and your industry, and create an implementation plan specifically tailored to your business.

Our initial focus is to start with a well written, well performing site. We will begin by reviewing your existing website for content, navigation ability, placement, and functionality. Then we will do the same review for your competitors’ websites. We’ll see who they link to, evaluate their Seattle search engine optimization successes, and benchmark your site against their visibility and traffic.

We’ll then create an implementation plan that takes the mystery out of Seattle search engine optimization.  This plan will detail specifically what needs to be done to improve your organic SEO presence.  AMV can complete all of the work this document recommends for you, you can do the work in-house, or we can work together to implement the plan.

Once your search engine optimization efforts are performing optimally, we can make recommendations for additional linking opportunities, banner advertisements, Pay-per-Click (PPC) programs, and other marketing tools.

AMV’s Seattle Search Engine Optimization (SEO) Services include:

Keyword Research for Seattle Search Engine Optimization
The foundation of an effective search engine marketing campaign is selecting the best keywords that your potential customers use to find your site.  There are several tools we utilize to achieve this, and a significant amount of research into your business products and services.  We will categorize these keywords into unique groups, and structure your website sitemap so that each group will have it’s own unique page and content when possible.  This will dramatically increase the chance of your website being one of the first sites users find when they enter those specific keywords in the search engines and directories. Once your search engine optimization efforts are performing optimally, we can make recommendations for additional linking opportunities, banner advertisements, pay-per-click programs, and other marketing tools.

Site Design Analysis and Recommendations
An well-designed web site can usually be found in the major search engines. If you are having problems getting your website noticed in Google, Yahoo, or MSN, it may be due to the way your website is designed or developed.  Proper page and site architecture is important to ensure your site can be crawled effectively by search engine “spiders”.  If your site has coding problems, uses graphics inappropriately, or has broken links or poor re-directs, you might be penalized with a poor search engine ranking.

Competitive Analysis
Our competitive analysis involves a great deal of research. We thoroughly evaluate your competitors visibility, linking, target keywords, and 3^rd party advertising initiatives, and benchmark your successes relative to this competitive set.

Title, Description, Keyword and Alt Tag Verbiage and Placement
These code elements are critical to your website being indexed correctly by the search engine crawlers.  It’s important that they be written correctly, unique to each page, reflective of your keywords and content, and visible on your site in the right positions on every page.  Having well-thought, well-written tags is a critical part of search engine optimization.

Search Engine Copywriting
AMV Internet Marketing's search engine copywriting service enhances your sites content so that it takes advantage of the nuances inherent in the major search engines. AMV will review existing content, and re-write it as needed to ensure optimal keyword saturation. 

Directory Listing
There are hundreds of possible directories that your website can belong to, but far less that actually benefit your company either by driving direct traffic or enhancing your organic SEO efforts.  AMV will sort through the possibilities to find important directory listing opportunities that will truly benefit your business.

Link Popularity Enhancement
Search Engines give much relevancy weight to where your site is linked on the internet; the more links you have to your website from other quality sites that support your business, customers, or geography the better your Pagerank score (an important Google metric).  Increasing and improving the quantity and quality of external websites that link to pages on your site involves detective work: finding industry, competitor, and regional links that are relevant to your business.

Information Page Development
Information pages are designed and written both for site visitors and search engines alike. They can be utilized as landing pages for paid search initiatives, and also improve your sites authority on specific topics.  They can also significantly increase your site’s keyword saturation, boosting your organic SEO placement on search engine results pages.

Site Submission and Monitoring
AMV Internet Marketing will submit your site to the search engines that tend to deliver the most effective results. We can also assist you with directory submissions (Yahoo, Open Directory, etc.) as needed.