It may seem counterintuitive, but the most successful businesses actually increase marketing spend during difficult economic times.
It's even more important in this environment, though, to spend those marketing dollars wisely. While traditional media options (print, radio, TV, direct mail) remain viable, organic search engine optimization represents the best opportunity for a strong return-on-investment. In fact, organic SEO is the fastest growing marketing segment, with this trend expected to continue through 2012 (source: Forrester Research).
Why does your website need SEO? The most important reason is trust; users trust that websites high on a search engine's organic results will offer the products or services they’re seeking. The major search engines work hard at ensuring their sponsored link (PPC) advertisers are relevant, but the fact remains that 65% of the users conducting a search will click on an organic return before a sponsored or paid link. Since driving qualified traffic to your website is important, moving your website to the top of the organic list on relevant keyword searches is also important. Search Engine Optimization is critical to achieving that goal.
If your website is not performing as well as you'd like, please contact AMV. We will provide a free evaluation of your website's SEO status, along with a detailed plan including our recommendations and cost estimate. Our evaluation will include the number of people searching for your products and services every month on Google, as well as the specifics of how visible your website is on the world wide web to these potential customers.
AMV Internet Marketing is a search engine optimization (SEO) company that provides a wide range of online marketing services including PPC management, organic SEO, hosting, copy writing, email marketing, and consulting services. Let us help drive additional traffic to your website, and customers to your door.